Get to know us

Welcome to PinPerfect, where pins tell stories, share messages, and celebrate individuality.

Who are we? I’m David, a London native who embarked on a transformative journey to Israel 12 years ago. Motivated by a deep-seated love for this land and a proud Zionist spirit, I joined the IDF. Today, I proudly call Tel Aviv my home, a city whose vibrant culture and boundless creative energy continue to inspire and shape my story.

Pins have always been more than just accessories to me; they’re a passion. Over the years, I’ve collected pins that inspire, evoke emotion, and spark conversations. I believe every pin has a story to tell, and it’s this love for pins that inspired me to start creating my own designs.

PinPerfect is a family-run business, powered by the creativity and talent of my sister, Shelly, the brilliant designer behind many of our unique creations. Together, we bring our shared love for pins to life, combining Shelly’s artistic vision with my passion for storytelling through designs.

At PinPerfect, our pins are more than decorative; they’re a way to express yourself and share a message. Whether it’s a symbol of pride, a token of belonging, or a badge of individuality, there’s something here for everyone. We’re always open to hearing new ideas—if you have a suggestion, please email us at team@pinperfect.com. Thank you for being part of this journey—together, let’s make the world a little brighter, one pin at a time.

Oh, and about our logo – it’s a hoopoe! Yep, that’s Israel’s national bird, a little feathered celebrity with a crown that’s way cooler than mine. Sure, some people think it’s a parrot, and others swear it’s a chicken having a bad hair day. But no, it’s a hoopoe, proudly strutting its stuff and reminding us all to stand out from the flock.